At pk678 we understand that your personal information is exactly that – personal. This Privacy Policy explains in plain terms what data we collect when you use the pk678 platform, why we collect it, how we use and protect it, who we share it with, and what rights you have over your own information. We encourage every pk678 player to read this document carefully before registering an account.
These six commitments summarise our approach to data protection. The full legal detail is in the policy sections below, but these principles govern every decision we make about your personal information.
pk678 does not sell, rent, or trade your personal information to any third party for commercial purposes. Your data exists to power your account and protect your security – not to generate revenue for pk678 through data brokerage of any kind.
We collect only the personal data that is genuinely necessary for the purposes described in this policy. We do not collect data speculatively or maintain it beyond the period required for the purpose for which it was gathered. If we do not need it, we do not keep it.
All data transmitted between your device and the pk678 platform is protected by 256-bit SSL encryption. Your login credentials, payment details, and personal information are encrypted in transit and at rest. Our security infrastructure is reviewed and tested on a regular basis.
pk678 players have the right to access, correct, and request deletion of their personal data. You may also withdraw consent for marketing communications at any time. Your data rights can be exercised by contacting our support team or through your account settings where applicable.
Personal data is shared with third parties only where strictly necessary – specifically with payment processors like JazzCash and EasyPaisa, identity verification providers, and regulatory authorities where required by law. All third-party processors are contractually bound to data protection obligations.
pk678's data practices are designed to comply with our international gaming licence obligations and applicable data protection regulations. Our data protection framework is reviewed whenever relevant regulatory requirements change to ensure continued compliance.
This Privacy Policy ("Policy") is published by pk678 ("we", "us", "our", "pk678") and applies to all personal data collected from individuals ("you", "the Player", "the User") who access, register with, or use the pk678 platform at pk678.one, including all gaming services, sports betting products, customer support channels, and associated mobile or web interfaces.
This Policy should be read alongside the pk678 Terms & Conditions, which govern the broader relationship between you and pk678. By creating an account on pk678 or using any of its services, you acknowledge that you have read and understood this Privacy Policy and consent to the processing of your personal data as described herein.
Plain Language Commitment: We have written this policy to be as clear and straightforward as possible. Legal precision sometimes requires longer sentences, but we have avoided unnecessary jargon wherever we can. If any part of this policy is unclear to you, please contact pk678 support for clarification before registering.
pk678 acts as the data controller in respect of all personal data collected through the platform. This means we are responsible for deciding how and why your personal data is processed, and for ensuring that processing is carried out lawfully, fairly, and transparently.
pk678 collects personal data across several categories depending on your level of interaction with the platform. The table below sets out the main categories of data collected and their purpose.
| Data Category | Examples | When Collected |
|---|---|---|
| Identity Data | Full legal name, date of birth, CNIC / passport number, photograph | Registration and KYC verification |
| Contact Data | Mobile number (Pakistani), residential address, email address | Registration |
| Financial Data | JazzCash / EasyPaisa wallet number, bank account details (HBL, UBL, Meezan), transaction history | Deposits, withdrawals, KYC |
| Account Data | Username, account balance, betting history, game history, bonus usage, session records | Ongoing platform use |
| Technical Data | IP address, device type, browser type and version, operating system, screen resolution, mobile carrier | Each platform visit or session |
| Usage Data | Pages visited, features used, time spent on platform, click paths, search queries within the platform | Each platform session |
| Communications Data | Records of support chat conversations, emails sent to pk678, complaint correspondence | When you contact pk678 |
| Responsible Gaming Data | Deposit limits set, self-exclusion requests, cooling-off periods, session time records | When responsible gaming tools are used |
pk678 does not collect special category data (such as health information, racial or ethnic origin, political opinions, or religious beliefs) unless specifically required for a responsible gaming or regulatory compliance purpose, and only with your explicit consent in such cases.
pk678 collects personal data through the following channels and methods:
You are in control of what you share directly. However, please note that certain information is mandatory for account registration and compliance purposes. Failure to provide mandatory information (such as identity and date-of-birth data for KYC) may prevent us from activating your account or processing withdrawal requests.
pk678 uses your personal data for the following purposes:
pk678 does not use personal data for automated decision-making that produces significant legal effects on individual players, except as part of fraud detection systems where human review is available upon request.
pk678 processes personal data under the following legal bases:
pk678 shares personal data with third parties only in the following circumstances and only to the extent strictly necessary for the stated purpose:
No sale of data: pk678 does not sell, rent, or exchange personal data with any party for commercial gain. All third-party data processors are engaged under binding data processing agreements that restrict their use of your data to the specific purpose for which it was shared.
The pk678 platform uses cookies and similar tracking technologies to improve your experience, maintain your session, and gather analytics data. The following categories of cookies are in use on pk678:
pk678 does not use third-party advertising or retargeting cookies. You may manage cookie preferences through your browser settings. Note that disabling strictly necessary cookies may prevent certain platform features from functioning correctly.
pk678 retains personal data for as long as is necessary for the purposes for which it was collected, and in accordance with our legal and regulatory obligations. The following general retention periods apply:
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised such that it can no longer be attributed to an identifiable individual.
pk678 implements a layered security architecture designed to protect personal data against unauthorised access, accidental loss, destruction, or disclosure. Key security measures in place include:
In the event of a personal data breach that is likely to result in a risk to the rights and freedoms of affected players, pk678 will notify the affected individuals and the relevant regulatory authority within the timeframes required under applicable law.
Your role in data security: The security of your pk678 account also depends on your own practices. Use a strong, unique password for your pk678 account, enable two-factor authentication, and do not share your login credentials with any other person. Report any suspected unauthorised access to your account to pk678 support immediately.
Subject to applicable law and the limitations inherent in our legal and regulatory obligations, you have the following rights in relation to your personal data held by pk678:
Request a copy of the personal data pk678 holds about you, along with information about how it is being used.
Request correction of any inaccurate or incomplete personal data held by pk678 about you.
Request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to legal retention obligations.
Request that pk678 limit the processing of your data in certain circumstances, such as while a dispute about its accuracy is resolved.
Request a structured, machine-readable copy of the personal data you have provided to pk678 for your own use or transfer to another service.
Object to processing of your personal data where pk678 relies on legitimate interests as its legal basis, unless pk678 can demonstrate compelling grounds that override your interests.
To exercise any of the above rights, contact the pk678 support team. pk678 will respond to all valid data rights requests within 30 days of receipt. In complex cases this period may be extended by a further 60 days, in which case pk678 will notify you of the extension and the reason for it.
Please note that certain rights are subject to limitations where processing is required by law or is necessary to detect and prevent fraud, comply with AML obligations, or maintain the integrity of responsible gaming records. pk678 will always explain the applicable limitation clearly when a request cannot be fulfilled in full.
pk678 may send you promotional offers, bonus notifications, game updates, and other marketing communications via SMS to your registered Pakistani mobile number and via the in-platform notification system, where you have provided consent to receive such communications during registration or subsequently.
You may withdraw your consent to receive marketing communications from pk678 at any time by:
Withdrawal of marketing consent does not affect transactional communications that are necessary for the operation of your account, including deposit confirmations, withdrawal notifications, KYC requests, security alerts, and support responses. These operational communications will continue regardless of your marketing preferences.
Self-exclusion and marketing: Players who have activated a self-exclusion on their pk678 account are automatically removed from all marketing communications immediately upon activation of the exclusion, regardless of any prior marketing consent. This cannot be overridden.
The pk678 platform is strictly for individuals aged 21 years and older. pk678 does not knowingly collect personal data from individuals under the age of 21. Age verification is conducted during the registration process and pk678 reserves the right to request documentary proof of age at any time.
If pk678 becomes aware that personal data has been collected from an individual who is under 21 years of age, the account will be immediately suspended, the data will be deleted as soon as practicable (subject to any legal obligations to report the matter), and any deposited funds will be returned to the original payment source.
If you are a parent or guardian and believe that a minor in your care may have registered an account on pk678 using false age information, please contact pk678 support immediately with details so that the matter can be investigated and the account closed promptly.
pk678 reserves the right to update this Privacy Policy at any time. Where changes are material, pk678 will notify registered players via their registered mobile number or through an in-platform notification prior to the changes taking effect.
The date of the most recent revision is displayed at the top of this document. We encourage you to review this Policy periodically to stay informed about how pk678 protects your data. Your continued use of the pk678 platform following any update to this Policy constitutes your acceptance of the revised version.
If a proposed change to this Policy would require processing your personal data in a materially different way from how it was collected, pk678 will seek your consent for the new processing before it commences, where required by applicable law.
If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or wish to raise a concern about how pk678 has handled your personal data, please contact the pk678 data protection team through any of the following channels:
pk678 aims to acknowledge all privacy-related enquiries within 5 business days and to provide a full response within 30 days. Where a full response requires more time due to the complexity of the request, pk678 will advise you of the expected timeline.
If you are not satisfied with pk678's handling of your privacy concern, you have the right to refer your complaint to the relevant supervisory authority or data protection regulator applicable under the jurisdiction governing our gaming licence. Details of the applicable supervisory authority are available from pk678 support upon request.
Your Privacy Is Protected. pk678 is committed to safeguarding your personal information in accordance with international data protection standards. We collect only the data necessary to provide secure, licensed gaming services and comply with regulatory obligations. Your data is never sold to third parties. If you have concerns about how your data is handled, contact our support team at any time. Players must be 21 years or older to use pk678. For responsible gaming support, visit our Responsible Gaming page.
Our support team is here to answer any privacy or data protection question you have. Whether you want to review what data we hold, update your details, or exercise your data rights, we are ready to help.
21+ only. Your privacy is our priority. This Policy was last updated January 2026.